Food Court In Kampar Area Commerce Essay

nourishment for thought judgeship In Kampar Area Commerce Essay2.1.1 The name, logo, and location of the take businessNameThe business that we proposed is sustenance court in Kampar bea, to wit as dismissal diet judicial system. luminosity prov revokeer court is in its startup stage. A viands court is a plaza or common knowledge base within a facility that is contiguous with the counters of ninefold food vendors and proffers a common ara for self-divine service dining.logo run across 2.1 Logo of electric discharge aliment motor innExplanation of logo Location form bubbles fodder salute is located at Jalan Hala Timah 3, Kampar, which is in new townspeopleship Kampar. Besides, instigate viands appeal is nearby Tunku Abdul Rahman College (KTAR) and Westlake Home. It is also surrounding by early(a) housing-shops, much(prenominal) as restaurant, photocopy and printing shop, cybercaf, mini market, and others.Figure 2.2 Location of trip up fare Court denotatio nThe main lawsuit of offset solid food Court sold the multi- pickings of foods, which also include halal foods is that Kampar has a people of around 68,000 over a land bunch of 39,000 hectares in the last 2009. The majority of the towns macrocosm is Chinese and other races such as Malays and Indians make up the rest of Kampars population. There is an increasing of population delinquent to Tunku Abdul Rahman College (KTAR) and University Tunku Abdul Rahman (UTAR) operating in new town and Kampar also served by various primary and secondary schools.With an estimated combined capacity of more than 20,000 students, these deuce institutions are touting to be the two instruments that go forth restore the town to its former(prenominal) glory. Therefore, more restaurants and food centers are need due to the high up brings in population. New food court center go cater for the population of Kampar and suffers capableness opportunities for part- gondola cartridge clip work for s tudents living in the neighborhood. jaunt Food Court holds that achieving organizational goals depends on knowing the needs and needs of target markets and delivering the desire satisfactions to customers. In addition, people are ceaselessly changing their taste or mollify in having meals. Therefore, release Food Court has the ability to contact customers needs by overhaul them with more than 30 polar choices of foods in one place.2.1.2 Nature of business / product or service sayIt proposes that in launch to sate the businesss mission, Spark Food Court push the needs and wants of consumers and satisfy these more effectively than its competitors. First, Spark Food Court rents the places to other vendors to sell their foods, while Spark Food Court itself sells beverages to customers. nitty-gritty that, Spark Food Court provides services to vendors (rent the place) and at the akin time provides products (beverage) to customers.The product that Spark Food Court provides i s beverages and foods. The foods that provide gener every(prenominal)y give up varied choices with proper foods, which Spark Food Court welcoming and serving each(prenominal) races of customers at the same time. round the Kampar, we necessitate found that the restaurants that scarce provided halal foods almost are Muslim-Indian restaurants, which is Mamak Stalls. Therefore, those customers who meet for halal food have limited choices of food to choose in Kampar. Spark Food Court is able to serve all customers, neither Muslim nor non-Muslim. Muslim customers are one of Spark Food Courts potential customers because the foods include HALAL foods. HALAL food horse barn and non-HALAL food passs are separates in Spark Food Court. Consequently, even there are fewwhat non-HALAL food stalls in Spark Food Court, Muslim customers give incur sound and have the confidence to have their meal.Besides that, price of the foods is modestnessable, which it can just be what exchanged fo r the product or services between Spark Food Court and customers. Spark Food Court also distri exceptes a colorful catalog with menu and price listed that paste in expect of the vendors stall. The catalog with menu and price also share out to both house to let all potential customers know.Thus, Spark Food Court provides good milieu to customers. Spark Food Court is able to provide more than 30 different choices of foods in one place. There is a large place enough for customers with their friends and families gather to have a meal. Spark Food Court has free spaces that allow customers to park their car, bike, or motorcycle. This departing make customers feel convenience when having meal in Spark Food Court.2.1.3 Company mission and objectivesSpark Food Courts MissionTarget to all customers, either Muslim or non-Muslim peculiarly in new town KamparProvide multi-choices of foods, which include HALAL foodsSatisfy all customers in Kampar area with a presumable priceImprove fictio nal character of products and outstanding in a hygienic and larger environmentProvide a complaisant service environment compare to competitorsSpark Food Courts Objective take profitable investment return for investors or shareholders between form common chord and five.Payback period within tether to five divisionsThe luck2.2.1 Problem to solve or need to be filled creationBased on the research, the populations in Kampar were generally increasing every year, especially those students from different states and the retirement citizen. The main factor of increasing students in Kampar is due to the realised of UTAR campus and the existing of KTAR in Kampar. When population of students emergences, this go away straightly followed by the demand of foods. As what we had observed from the Kampar area, the choices of food is rather limited compare to other places while the population is higher. Besides, some of the foods that provided from restaurants are not customer flavor or taste. Because of this reasons, students are simply select patronize the few restaurants that they frequently go.Different Choice of FoodThus, customers are facing problem when they want to decide which restaurant they want to have their meal. This is because due to the choices of foods that the restaurants provided are limited. Around Kampar, it is difficult to find restaurants that can provide more choices of foods. Those potential customers feel bored to the same restaurants and their food taste. This is because adult male being always wants different things and numerous choices to choose.HALAL FoodThe population of Kampar is around 68,000 people that intermix with Chinese, Malays, and Indians. Somehow, we have found that those restaurants that provided HALAL foods almost are Muslim-Indian restaurants, which is Mamak Stalls. Therefore, those customers who find for HALAL food have limited choices of foods to choose in Kampar because those restaurants that provide HALAL food are few . Muslim customers are feeling bored when they always went to the same restaurants.LocationBecause of the increasing of students in Kampar, this will straightly followed by the increase of vehicles in Kampar area. However, the parking places are not enough to satisfy all the vehicles in Kampar area. Customers feel inconvenience to find parking place for their vehicles. Besides, some students who have no vehicles are inconvenient to walk long to find restaurant that suit their taste.How the proposed business solves the problem or fills the need existenceTo satisfy the demand of the customers, Spark Court Food rents stalls to vendors and provides many choices of foods with reasonable price to customers. Therefore, Spark Food Court can encounter customers basic of need. As we know that, food is the basic need of human being therefore, how can we attract new customers actually is from the special and tonicity of food itself. Therefore, more restaurants and food centers are need due to the high demands in population.Different Choice of FoodThe product that Spark Food Court provides is beverages and foods. The foods that provide generally have different choices and HALAL foods, which Spark Food Court welcoming and serving all races at the same time. Price of the foods is reasonable, which it can simply be what exchanged for the products or services between Spark Food Court and customers. More than 30 different choices of foods can cause by customers at a same place. Spark Food Court provides different choices of food, which include Japanese food, Thai food, horse opera food, Economic rice, HALAL foods, and others to satisfy customers needs and wants.HALAL FoodThe reason of Spark Food Court sold the HALAL food is to satisfy the need for Muslim customers. This is because Spark Food Court is able to serve all races of customers at the same time. Spark Food Court rents the stall to vendors who sell HALAL foods. Besides, HALAL and non-HALAL food stalls is separates. Therefore, Muslim customers will feel safe and have the confidence to have their meal in Spark Food Court. Even Chinese market in Kampar is commodious, but Muslim customers are also one of Spark Food Courts potential customers.LocationThus, the place of Spark Food Court located is strategic because it target to all customers in new town Kampar area, especially students. Spark Food Court provides free spaces that allow customers to park their car, bike, or motorcycle. Spark Food Court is near to KTAR and other housing area, which students and others customers can overstep food court center even they have no car or bike.Competitive Advantages2.3.1 Description of the melodic line ModelFigure 2.3 Business ModelSource Developed for the research.Core schemeSpark Food Court mission is to provide a comfortable and variety choice of foods as eating point to customers. The difference between Spark Food Court and competitors is the clean and hygiene environment and trendy make structure. Customers are enjoyable when having meal in Spark Food Court and the employee turnover rate is high. Beside, the attribute of food and services are also a main core outline to attract new customers. Every three months, Spark Food Court will review the customers manage and hate by survey and interview session to overcome weakness and continue sustainable in future. For any improvement and changes, there will be a small meeting with all management team members, workers, and vendors.Strategy ResourcesThe strategy location at Jalan Hala Timah 3, Kampar is main core competency as it is located in between the potential customers, which are University Tunku Abdul Rahman (UTAR), and Tunku Abdul Rahman College (KTAR) students. Spark Food Court is situated near to the main customers including UTAR, KTAR, Sekolah Kebangsaan Sentosa, Sekolah Menengah Sentosa, SMJK(C) Pei Yuen, SRJK(C) Chung Hua, Kampar Clock Tower, SMK Sri Kampar, SMJK(T) Kampar, Kampar river, Kampar Recreation Park, SRK M ethodist ACS Kampar, Kampar Central Wet Market. Nevertheless, it is accessible by modes of transportation, such as motorbike, bicycle, bus, taxi, and car. This has condition an opportunity great advantage to compete with other rivals outside.Customer portThe core target market of Spark Food Court is students and staffs at two nearby privacy institutions and the residents from all the Kampar. There are some(prenominal) channels of interactions with the target market, which include the situated location at Jalan Hala Timah 3, Kampar, distributed with flyers onwards the idleing of Spark Food Court, through word of mouth by customers, and online information from websites.Partnership NetworkA good and trustful provider is a very important factor in order to provide the quality and effective products and services to the customers itself. Therefore, reliable supplier will result in reducing wastage cost and increase growth of profit.Furniture and allowanceSpark Food Court purchases the furniture and fitting at IKEA retail shop. IKEA is offering dynamic aimed and functional Home Furnishing product with reasonable price which is afford by every of its customers. (APPENDIX A)Spark Food Court chooses Elmod Enterprise as seller network for furniture and fitting. Elmod Enterprise is merchandising its products constructed with highest-grade material and built in exact standards. Besides, it also focuses on the flair, quality and value of the products to customers. (APPENDIX A)Electrical appliancesAs for electrical appliances, Spark Food Court is very confident with buying the electrical appliances with Haier. Haier is a globally dishonor of goods manufacturing and official home appliances. It is typically manufacturing products such as refrigerators, air conditioners, kitchen appliances and so on, which titled as Top Brands in China. (APPENDIX A)Kitchen equipmentThe good reputation of GH innocuous Steel has leaded Spark Food Court to choose it kitchen equipment. GH righteous Steel started in middle year of 1960s and directly it is recognizing as a leading manufacturer of Stainless Steel industry. (APPENDIX A)Building expressionThe entire building project of Spark Food Court will take over by He-Con Sdn Bhd who is familiar with the infrastructure and building construction. Besides, by applying HC precast building system given customers with cost effectiveness, high quality finish and easy standardization construction. (APPENDIX A)Interior and outside(prenominal) architectural planGukawe Resources is deviation to analyze and plan for Spark Food Court interior and exterior design in term of it deeply experienced in design industry and knowledgeable employees. Likewise, the conjunction also provides the design service for digital brochures, flyers, catalogs and so forth. (APPENDIX A)As Sunshine Granite Sdn Bhd is one of the experts of renovation and design company in Malaysia, therefore it will handle the interior and exterior design of Spa rk Food Court as whole. The manufacturer of the Sunshine Granite Sdn Bhd products is merchandise from the renowned countries like Span, China, Turkey and others. (APPENDIX A)2.3.2 How the Business will create a sustainable competitive advantageFigure 2.4 Competitive AdvantageSource Developed for the research.LocationThe perfect location at Jalan Hala Timah 3, Kampar create a sustainable competitive advantage for Spark Food Court because of the launch of UTAR and KTAR mainly play an important role to attract the customers. In addition, from Bidor Tol to Jalan Hala Timah 3, Kampar is only taken 30 minutes time per kilometer per hour by car. Somehow, the strategic location of Spark Food Court was surrounding by all the potential customers that can take as granted to open such an ideal food business.Variety of Food ChoiceBy providing multiple of food vendors including HALAL food enable every faith to have meal at Spark Food Court. In order to satisfy the need and desire of customers, Spark Food Court established as a first standardized Food Court at Jalan Hala Timah 3, Kampar, which consists of 30 different food stalls. It provides food, such as Thai food, westbound food, Chinese food, Malay food, Indian food, and so on. Therefore, the different type of foods that sells at Spark Food Court can be a huge competitive advantage compares other competitors because of the variety of food choices. This is because customers can obtain the food they want in one place. Customers can choose their well-situated food rather than others places that only offered a limited choice of food to them.EnvironmentSpark Food Court generally provides a condom and hygiene environment including the cleanliness of the food court, proper attire by workers, facilities in good condition and the safety of food to consume which as a value added to their customers. It operate to ensure the customer is being treated as good enough in order to keep them as sure customers in the future. Spark Food Court concern with the environment matter, so the facilities provided is being review occasionally to ensure in the safety mode. Besides, workers will immediately clean the table after customers leave, thus next customers will not have to wait and have a clean environment to have meal.Food Court DesignThe Spark Food Court will be design in a unique style of food court, which creatively use of all spaces and attractive interior design. Spark Food Court will design slightly same like the food court in major Shopping Complex and the singularity is it build as standalone building in rural area Kampar. As we are concern with the interior and exterior of the food court design, so the Food Court is prioritize in trendy outlook, which including the fitting and furniture, building structure, kitchen component and others. Apart from that, HALAL and non-HALAL food stalls will be separated. Therefore, Muslim customers will feel that they are respected of what kind of food they cannot take .Management TeamOur enthusiastic leader, Miss Ho Lib Jiun will pass the overall process of preparing the Spark Food Court business plan. The Food Court Operation management will be fully managed by Mr. Vince Pang Von Khong. Miss Ng Chai Siah who is familiar in promotion strategy and tools as well manages the Sales and Marketing Department. Finally, Miss Toh Su Ling who has some(prenominal) training experience in accounting and financing field will manage the Finance Department. However, the management team will undergo with some training and development skills to maintain the business sustainable in the food industryCurrent Status and RequirementDescription of the business stands today and what the business needs to move forward (project milestones is required)Table 2.1 Projected Milestones for Pre-Commencement toil ActivitiesDurationsStarting DateFinish DateProject Presentation1 day16/08/201016/08/2010Project Approval14 old age17/08/201030/08/2010Receives Funding14 age31/08/2010 13/09/2010Acquire Location7 eld14/09/201020/09/2010 guard Required License and Permits30 days21/09/201020/10/2010Commence Renovation and Retrofit Building150 days21/10/201019/03/2011Search Suppliers for Ordering and Purchasing21 days20/03/20119/04/2011Arrangement for Equipments5 days10/04/201114/04/2011Application for Vendors30 days15/04/201114/05/2011Application for suffice Workers21 days24/04/201114/05/2011Promotional Action21 days15/05/201104/06/2011Ordering Uniforms for Vendors and Workers21 days15/05/201104/06/2011 receiving set Registration5 days24/05/201128/05/2011Training Workers7 days30/05/201005/06/2011Create Awareness on Workers and Vendors3 days03/06/201105/06/2011Start Business Operation06/06/2011(Refer Gantt Chart) APPENDIX BTable 2.2 Projected MilestoneTime FrameActivities2011Commence of business.Achieve total tax income of RM ______in the end of the year.2012Achieve total revenue of RM ______and making profit of RM _____in the end of year.2013Achieve total revenue of RM ______and making profit of RM _____in the end of year2014Achieve total revenue of RM ______and making profit of RM _____in the end of year2015Payback the start-up capital within ______