Video Game Console and Nintendo

Introduction Nintendo company,One of the nearly recognized names in the history of racys. Even that was 120 years before and recent decades years, Nintendo begin company to reservation the playing card impale,solely creating characterisation halt. In the 60s,Nintendo was going to produce video games, but afterwards 1985 when Nintendo started to sell Nintendo Entertainment System (NES) and the famous game Super Mario Br separates. Nintendo began to as be the only dominatition in video games,and remained through many years,before Sony had take over the dominatition position by launched the Sony PlayStation . nd then Nintendo was being regarded as a recession proposition in the videogame business. As far as we arse see,the turning point in 2005, Nintendo introduced the Nintendo DS with a monumental success. In 2006 Nintendo introduced the Wii and then launched it being the best-selling latest generation console system in the world. Nowdays, Nintendo in the position as being th e worldwide leader in the creation of interactive entertainment with Microsoft and Sony in worlds top3 videogame business.To date, Nintendo has sold more than one billion video games and created so many game console including Game Boy The best selling video game systemgame systems worldwide. 1. WhatisNintendosstrategy? Which of the five generic strategies discussed in Chapter 5 is Nintendo using? What are some of the recent offensive and/or defensive strategies that Nintendo has employed? Have these tactics been successful? Nintendos strategy is based on the customer premise, when other business-to-video game market has yet to be waited and see attitude, and Nintendo in the market demand for in-depth study, the firm entered the field.Nintendo was on the market only a profound understanding of the needs of customers game manufacturers. Because it rotter from the customer needs is the amusement of the game This perspective of looking at problems, Nintendo game software was firs t recognized that the decisive position. This polity eventually develop into a Nintendo game software developers and strategic alliances to achieve this status, Nintendo has played a key role.After have a Nintendo Power books and counselors systems scheme, which are a combination of the two major consumers and Nintendos sticky and agents, but also Nintendos main method to grasp the pulse of customers. In fact, the Nintendo Companys product increment plans and marketing strategies is almost entirely dependent from the customer information. We come up the idea that The broad distinction strategy is the newly products of Nintendos had generic used , disrupticularly for Wii ,the broad differentiation strategy that allowed Nintendo to compete with two giant Sony and Microsoft.Nintendo had focus on innovative control system,that leads to rising the fun level of games,instead of to attempting to catch up with the functional improvement concentrated by most competition in game industry . Nintendo focused on developing games and take their Key advantage gaming fun to winning the battle of game industry. Recently, Nintendo has carried out some offensive strategies to resist with rivals and gain more market share. The company aimed to innovating products and introducing some of the industrys most astoundingly inventive and financially lucrative gaming products.For instance, Nintendo introduced the Nintendo Dual Screen in 2004. The DS Lite was introduced in 2006 and Wii was introduced in 2008. Nintendo does a number of advertisements with creative advertisement, what fabricate deeply impression on customers. Through the magazines, the company releases the products and attracts game instrumentalists. Nintendo also has some defensive strategies. Rivals like Sony and Microsoft were calling attention to an assortment of technological capabilities and natural features in their consoles.Nintendos two system including video game consoles and handheld system with light w eight electronic devices and designed largely. Rivals required a part of target market. According to this situation, Nintendo attract older people and women as a new market to make sure the sales and reputation for the company. 2. Is it fair to think of Nintendos introduction of the Wii as a sombre ocean strategy? Why or why non? Yes,theres a pure sacrilegious ocean strategy initiated in the Nintendos Wii,but the Wiis introduction strategy great deal not necessarily be characterize as a blue ocean strategy that we considered.Wiis introduction demonstrated is successful executed the Blue Ocean Strategy,that driven point is the unique interactive motion-sensitive controls,it based on an innovative gaming control system can sense movements and physical activity, gamers should to physically move around to guide the game character,this is an differentiate experience with disposition usability that may rising the fun of gaming,and creating an accessibility for every player of all ag es and genders .This new values are created and focused by Wii which instead of the performance value defined by the industry. it allowed Wii to not only compete in the game console industrys red ocean where has been dominated by Sonys PlayStation and Microsofts Xbox, but also to went after an untapped market,For consumers who are not consider as the typical gamers,as older females, seniors,who never think about gaming,even who consider gaming as a waste of time. it purpose at the entire family. so it as the allegory of name wiis intended, we- everyone can jazz it.Wii are also competitive to appealing the traditionally customer targeted by the games industry,we come up the opinion that the blue ocean strategy can reinforcing the competitive strategy acts as a supporting board differention competitive. Wiis make games for a different purpose,In assessing the standard relative to Microsofts Xbox 360, and Sonys PlayStation 3, and other developers , Wiis functional elements as artis tic creation & physics, processing power ,and supporting function (as Movie playing) are relatively rare . owever it good-enough for moderate gamer,but their virtual controling raising gaming fun to a higher(prenominal) level ,that helps maintained its core gaming audience while aslo their purpose to changing the couch-potatogamer to into exerciser. As a matter of fact, Sony nor Microsoft try to imitated the Wiis contoling function. to lure out-of-door Wiis new customer. All above evidence that it is almost self-explanatory the sucess for Wiis blue ocean strategys. 3. What recommendations would you make to Nintendo to improve its competitiveness in the video game console industry and to maintain its favorable positioning vis-a-vis Microsoft and Sony?Our first recommendation is developing in the competition area that different from Microsoft and Sony. As we know, the main product of Microsoft and Sony is Xbox 360 and Playstation 3. Xbox 360 can mainly fight and talk by the network. PS 3 mainly in high-definition video and audio quality as the characteristics. Therefore, we think Nintendo should be developed in other areas, such as games own characterized. They can develop some games that more sufficient for players, life and era such as the classic Super Mario, Tetris and other games.Our second recommendations is developing more perfect handheld video game console. Because as Microsoft and Sonys main game product are Home video game consoles. Many people know Nintendo is because of their product Game Boy. And more green people today do not like to play games at home, they are more like in the car, in the bedroom, or in other free time to relax. So, handheld game consoles is still a huge market, but also because Nintendo has the foundation of Game Boy. So in this regard the development and the customer base is inevitable better than the other competitors.Our third recommendation is to improve the skill of visual quality. What is the value of a game? Obviously , the main the player seeks for is the gameplay, is the creative point of a game that itself has. For this part the Nintendo make a good sense. Nintendos success lies in change and subversion of tradition. But, with the booming technology, the players who are yearn-familiar with Maya, 3DMAX are also pay high attention to the quality of the visual. Compare with Sony and Microsoft, Nintendo do not spend so much technology dealing with visual.However, the typewriter ribbon of a game system such like visual and sound also will be a big attraction. People always enjoy a sense of realism. So if it wants to get a long-term development, it also needs to improve its visual skill even though Nintendo do not rely on visual to win the profit. Our final recommendation is expansion of market in China. As we see, China who has large number of population can be a Potential Unit for almost all industry, of cause for game. It can be a good market for Nintendo we believe.To extend the Chinese marke t, Nintendo can consider about increasing the Chinese language interface to get closer to Chinese people. They also need to offer a good after sale service in china. We recognize that the after sale service of Nintendo in Asia except Japan is limited. In order to fit the Chinas specific conditions, Nintendo can introduce more educational and recreational games and let the parents willing to buy. In a word, making more efforts in these recommendations, Nintendo may have a long term development in the future we believe.