Nike Marketing Mix Strategy Outline

V. Marketing Mix Strategies Product Strategy (packaging, name, image, regulations, design, labeling) - -views consumers as hip, savvy, and media literate person -Products: Broken into 3 sections: Apparel, Equipment, and footwear. -Packaging: In 2011, started packaging in boxes that drill 30% less cardboard. Saves 200,000 trees each year. (Picture of Lebron packaging and sore boxes) -Maintain a high performance brand. durable and lightweight horseshoes. progressive engineering: http://nikeinc.com/investors/news/nike-inc-introduces-2015-global-growth-strategy Product modification -Such as in japan where runners prefer shoes lighter and with a excite imbibe profile to the traditional designs make by Nike. --Nike ID: create shoes and frock ($100 m) Product Standardization worth Strategy -Price leadership strategy / appraise based -- manage the price based on the hold dear the consumer places on the return. Nike spends lots of money to promote thei r image, and the consumer pays for it.

-Lebron X - $315 -low income areas -- lower shoe prices $15 canvas shoes with swoosh Distribution impart -Based in Beaverton, Oregon -Does not own any factories** -The common chord main product lines of Nikes brand - footwear, apparel and equipment - are made by nearly 600 contract factories that employ more than 800,000 workers in 46 countries round the world. -Distribution centers: -over 500+ Nike Stores + 20,000 retailers -Online Promotion Strategies Standardization Adaptation -European: Was viewed negatively as a fashionable, rough and arrogant brand. (rather than forward-looking and high perfo! rmance) -American basketball heroes werent solecism it. Swoosh viewed as an American image. Annoyed Europeans. Swooshification Toned down aggressive advertising. Sponsored association football teams in France, Spain, Germany -- Barcelona Olympics. Created new brands, Air Jordan, each Conditions Gear to demarcation line what their logo went on. 27% of sales in Europe -Started in China in 1991 with...If you want to get a plenteous essay, order it on our website: OrderCustomPaper.com

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